You Don't Need Experience to Start Copywriting - Jul 31, 2025 - LWP Business of Writing

Yep, you can start today if you want.

The number one thing I’ve been asked over the years is, “Can you help me publish my novel?” (True fact.) But the second thing I’m asked is, “How can I make a living writing?”

I can definitely help with the second question. The first one … yeah, I can help you navigate self-publishing, but I can’t promise you’ll make a living with fiction.

Copywriting is the fastest way to get paid as a writer. That’s just a fact. It’s not immediate, and it takes some skill, but if you’re looking to go from zero to steady income, copywriting is going to be the most straightforward route.

This week, we’re looking at how to get started from the ground up. And I’ve added a bonus download for paid Substack members—more on that below.

If you’re ready to get the details becoming a copywriter, let’s get started!

Blog Highlight: How to Get Started in Copywriting (with No Experience)

DYK you don’t need a marketing degree or fancy credentials to be a copywriter? To be honest, I never really thought about it one way or another. So, it wouldn’t surprise me if you hadn’t thought about it either.

When I decided to get off the low-paying merry-go-round of newspapers and corporate media production, I realized there were a whole lot of writers out there making a good living writing content for brands I loved.

Many people find their way into copywriting, and content marketing, after careers in journalism. But that’s not the only way in. If you can understand consumer behavior, and you understand audiences and how to speak to them, then you can carve out a pretty decent career in copywriting. Here’s how.

👉 Read the full post here:
How to Get Started in Copywriting (with No Experience)

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New upload for paid members

New in the vault!
“3 Sample Projects to Start Your Copywriting Portfolio” (Downloadable PDF)
This new resource is designed to help beginners create a client-ready copywriting portfolio from scratch—no gigs required.

✅ 3 project ideas with creative briefs
✅ Prompts for writing welcome emails, landing pages, and product copy
✅ Pro tips on formatting deliverables and how to use these samples in your portfolio

I’m adding new members-only content—what would you find most helpful? Leave a message here or reach out via the new DM feature.

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Subscriber Extra: 3 Areas Where New Copywriters Can Land Work

If you’re building your freelance career and wondering where to focus, here are three beginner-friendly copywriting niches that are in-demand, relatively easy to break into, and not too saturated.

Once you have a basic portfolio and some work samples online, reach out to potential clients in these areas and pitch your services as a copywriter.

1. Personal Development + Coaching

Why it’s great:

• Tons of solopreneurs are launching courses, programs, and email funnels every day (and if they’re smart, they don’t want to sound like ChatGPT)

• They need copywriters but often can’t afford agencies (and may not know how to write AI copy prompts even if they wanted to)

• There’s an opportunity to grow together, and you can get some quick wins and positive testimonials under your belt

💡 What to write:

• Sales pages for coaching programs

• Email welcome sequences

• Lead magnet opt-in pages

🔍 Where to find clients:

• Facebook groups for coaches

• Instagram (look for coaches with around 10K followers)

• Indie creator marketplaces like Contra or Ghost

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2. Wellness + Lifestyle E-commerce

Why it’s great: